Pinned post
Overview
A pinned post (a post you fix to the top of your profile) is a post that always appears at the top of the list of posts on your profile page. Regular posts are shown newest first, so older posts flow down the list, but a pinned post keeps showing at the top. Major social networks such as X, Instagram, and TikTok offer this feature. One way to use it is to pin the information you want visitors to see first, such as a self-introduction, your best work, or an important announcement.
The effect of pinning your question box URL
If you pin a post that includes your question box URL, it is more likely to catch the eye of people who visit your profile.
In a pinned post, it's a good idea not to just paste the URL but to add a line like "Any question is welcome" or "Ask me about X." Suggesting a theme for questions gives your followers a hint about "what to ask." Another approach is to update the pinned post regularly and suggest themes that fit the season or current trends.
Choosing what to pin
What to pin is a strategic decision. Whether you always pin your question box URL, pin a post that went viral to gain followers, or pin a self-introduction aimed at first-time visitors, the best choice depends on your goal.
A flexible approach is to switch depending on the situation, for example pinning your question box URL during periods when you want to run your question box actively and pinning a representative post at other times. You can change your pinned post at any time, so it's a good idea to find the way of using it that suits you through trial and error.
Pinned posts and first impressions
A pinned post sits in the spot that people visiting your profile see first, so it also affects the first impression of your account. Even when you pin your question box URL, you'll want to pay attention to the wording and design of the post.
Just saying "I have a question box" feels a little cold. You'll want wording that conveys the mood of your question box and that you welcome questions, such as "Ask me anything anonymously. Love, work, hobbies, and even silly questions are all welcome."