Sharing your question box URL well: 8 placements that boost clicks
Updated: 2026-05-06 · 3 min read
If your URL doesn't reach people, questions won't come
The No. 1 cause of making a question box and getting no questions is that your URL isn't reaching your followers. Are you satisfied with just putting the URL in your profile?
On social media, new followers visit your profile section first, but existing followers hardly look at it. On X, apart from right after following you, followers visit your profile page only about 1 or 2 times a month. Putting your URL in your profile is the basic step, but that alone doesn't reach most of your existing followers.
Don't just "put out" your URL. "Deliver" it. This change in mindset is the first step toward a lively question box. Below are 8 effective sharing techniques for each channel.
Techniques 1 to 3: social media profiles and posts
Technique 1: put it in the "Website" field of your profile. This is the most basic of the basics. X, Instagram, TikTok, and YouTube all have a field in the profile where you can put a URL. Put your question box URL there and add a short line like "Taking anonymous questions" to your bio.
Technique 2: put an announcement of your question box in a pinned post. On X, you can pin a post to the top of your profile. If you pin a post like "I made a question box. You can ask me anything anonymously," everyone who visits your profile will see it. It's effective to update your pinned post regularly and keep it fresh, like "This month's theme is X."
Technique 3: regular posts to your timeline. 1 or 2 times a week, post something to your timeline that includes your question box URL. But if the wording is the same every time, your followers will get bored of it. Add a different hook each time, like "Taking questions," "This week's theme is X," or "Last week's Q&A went over well, so I'm still taking questions." For posting times, aim for when your followers are active (12:00 to 13:00 and 21:00 to 23:00 on weekdays).
Techniques 4 to 6: Stories and videos
Technique 4: the link sticker in Instagram Stories. Put your question box URL in a Story with a link sticker. Place text like "Taking questions" on the background so your followers can get there with one tap. Stories disappear after 24 hours, so ideally, post one every day during the period when you want to collect questions.
Technique 5: keep it in your Story Highlights. Use Instagram's Highlights feature and create a category called "Question box." If you add your past Stories related to your question box (announcements, shared Q&A) to the Highlight, it becomes a permanent path for people visiting your profile. If you make your question box icon the Highlight's cover image, people can tell at a glance what the Highlight is.
Technique 6: the description and the screen of your video content. Put your question box URL in the description of your YouTube videos and point people to it with "Send questions here." If you also mention out loud in the video that "The link to my question box is in the description," your click rate goes up. For TikTok and Reels, show text at the end of the video saying "Send questions from the link in my profile."
Techniques 7 and 8: offline and across channels
Technique 7: using a QR code. Turn your question box URL into a QR code and use it in offline settings. Print the QR code on your business card, show it on your event slides, post it next to the register in your shop, or include it in handouts. A QR code can be opened just by scanning it with a smartphone camera, so there's no hassle of typing in the URL by hand, and the conversion rate is high.
You can easily create a QR code with a free online tool. Be sure to actually scan the QR code you created with a smartphone and check that it goes to the correct URL.
Technique 8: add your URL when you share answered Q&A. When you share answered Q&A on social media, always add your question box URL. When followers who think "This is a fun Q&A" want to send a question too, it's important that they can find the URL right away. Sharing your Q&A is the biggest advertisement for your question box, and if there's no URL there, it's a missed opportunity.
You don't need to do all 8 of these techniques at the same time. A realistic approach is to choose 3 or 4 that fit the social media you mainly use and keep doing them. What matters is the mindset of "delivering the URL again and again" rather than "putting out the URL and calling it done."
How often to share your URL, and finding the balance
If you share your URL too often, there's a risk your followers will feel "It's nothing but promotion." On the other hand, if you share it too rarely, people forget your question box exists.
As a rough guide, 1 or 2 times a week is appropriate for direct announcements on your timeline. If you combine this with indirect exposure by adding your URL to your Q&A shares (2 or 3 times a week), you can keep your URL showing up often while keeping down the feeling of promotion.
Sharing your Q&A is both an announcement for your question box and content at the same time. A fun Q&A is content worth reading for your followers, and even if a URL is added to it, they don't feel "This is an ad." Q&A shares that have value as content and also work as an announcement are the most efficient way to share your URL.
Finally, share your URL in the tone of an "invitation," not a "request." Followers feel freer to visit with "You can ask me anything anonymously. Go ahead if there's something you're curious about" than with "Please send questions to my question box." Your question box isn't an obligation but one of the fun things for your followers. Try to make announcements that get that fun across.