The courage to say "I don't know": honesty beats pretending to know
Updated: 2026-06-05 · 2 min read
The fear of being asked about something you don't know
"What do you think about X?" You read the question and think, honestly, "What's X? I've never heard of it."
At a moment like this, you have 2 choices. One is to make up an answer that sounds about right. The other is to answer honestly, "Sorry, I don't know that!"
Some people feel tempted to pick the first one. "I don't want people to think I don't know." "I don't want people to think I'm stupid." That feeling is understandable. But people can notice when you pretend to know. And when you get caught, the damage is bigger than if you had just honestly said "I don't know."
"I don't know" isn't a weakness
Being able to say "I don't know" is actually a strength. People who can honestly admit the limits of their knowledge earn trust.
On the other hand, someone who answers everything with total confidence may seem "amazing" at first, but once a mistake is caught even one time, people may start thinking, "All of this person's answers seem shaky." Trust can be lost in an instant.
If you answer, "I don't know, but I'm curious, so I'll look it up!", you get across both honesty and curiosity. If you report back later with "I looked it up, and here's what I found!", your followers should feel that "this person is sincere."
Pretending to know gets seen through quickly
You answer something you don't know as if you knew it. Even if that gets you through the moment, the cracks tend to show. When someone digs deeper into the topic, your replies get vague, and people notice: "Wait, maybe they don't actually know."
A mistake stated with full confidence sticks in people's minds all the more. Once people think "This person pretends to know things," even your other answers may be doubted.
In that respect, people who honestly say "I don't know" come across as straightforward and easy to trust. Protecting trust by admitting you don't know is a better deal than losing trust by trying to look good.
Answering by "thinking it through together"
When you get a question you don't know the answer to, instead of stopping at "I don't know," replying with "Let's think about it together" is another lovely way to answer.
If you toss it back with "I don't know the right answer, but here's what I think. What about you?", a one-way question can sometimes turn into a conversation. Not knowing the answer can actually become the start of a conversation.
A question box isn't a place for handing out correct answers. You think things through together while they're still unclear. An exchange like that tends to stay in people's hearts more than a perfect model answer. It's a warm way to answer that you can offer precisely because you don't know.
Questions you can't answer are a chance to learn
Being asked about something you don't know isn't embarrassing. It's a chance to learn something new. If you take a step forward with "I don't know, so I'll look it up," you gain one more piece of knowledge.
A question box brings you topics you wouldn't have come across on your own. Your followers' interests can become a way to widen your world.
Do you close the door with "I don't know," or open it with "I want to know"? That difference is big. If you can report back later with "I looked it up, and it was interesting," it can become a chance for you to grow, and the people watching will probably learn something too. Questions you can't answer are exactly where the treasure starts.
Nobody can answer everything
No matter how knowledgeable someone is, they don't know everything in the world. So it's only natural that there are questions you can't answer.
You don't need to feel down thinking, "I don't know this, and I don't know that either." What one person knows is only a tiny fraction. That's true for everyone.
What matters isn't feeling ashamed of what you don't know. It's having the honesty to say you don't know. You don't have to aim for perfection. Even if there are things you can't answer, your worth doesn't drop one bit. Relax, and answer within what you know.
How to make "I don't know" fun
Just replying "I don't know" as it is can feel flat, so let's add a little twist.
"I have no idea, but going by the words, maybe it's X? It's probably totally wrong." This pattern has fun with a wild guess. Even if you're off, it gets a laugh.
"I don't know, so if anyone knows a lot about this, please tell me!" This pattern asks your followers for help. Your question box becomes two-way communication.
"I don't know, but can I talk about X, which I know a lot about, instead?" This pattern switches the topic to your own area of strength. You don't answer the question, but it still makes for a fun answer.
Whichever pattern you use, the important thing is not to hide that you don't know. In the long run, honesty stays a reliable ally.