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SNS & Communication

Hot take

Overview

A hot take is a provocative or edgy opinion that goes against the general view. On social media it's used to mean "a deliberately contrarian opinion" or "a claim that challenges common sense." Some people use it with an opener, as in "Hot take, but I think X is actually Y."

When you're asked for a hot take in a question box

Question boxes get questions asking for the owner's frank opinion, like "What do you think about X?" or "Honestly, how do you feel about X?" Giving a safe answer to these questions keeps you out of trouble but isn't interesting. Answering with a hot take draws attention but carries a risk of backlash.

A hot take in the form "People generally say this, but in my experience it was like this" is convincing because it has something to back it up. Contrarian takes with nothing behind them can come across as simple provocation.

Managing the risks of a hot take

There are three things to check before posting a hot take. First, is it what you really think? If you state an opinion you don't really hold just to get attention, contradictions may come up later. Second, will it hurt anyone? A hot take that puts down a particular trait or group can go beyond backlash and get you canceled. Third, can you explain yourself when people push back? It's best to assume a hot take will get pushback. What matters is whether you're ready to calmly explain your view in response.

A hot take that clears all three can become appealing content for your question box. If it fails even one, it's safer to stick with a safe answer.

Your options when a hot take question arrives

Sometimes a question like "Give me a hot take" is meant to get you to say something extreme and set off a backlash.

A safe way to handle it is to control the range of your hot take yourself. Hot takes about social issues or relationships are high risk, but hot takes about hobbies or food ("Pineapple belongs on pizza," "Dubbed movies are better than subtitles") carry a low risk of backlash and can lead to fun debates with your followers. If you get a feel for adjusting the "temperature" of your hot takes yourself, it gets easier to balance the risk and the payoff.

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